EXPERIENCE
     Manager, Brand Storytelling
     Fresh | October 2018 - Present

     Beauty and Style Editor
     Pioneer Woman Magazine | February 2018 - October 2018
  • Conceive, develop, and write all beauty and style packages
  • Maintain brand identity and voice consistency across all copy
  • Collaborate with the creative team on story visuals and photo shoots
  • Contribute lifestyle content to Food Network Magazine
     
     Contributor
     Brides.com | January 2017 - June 2018
  • Pitch and write on-trend and evergreen beauty and travel content
  • Cultivate a network of industry experts and publicists
 ​         
     Associate Editor
     Food Network Magazine | February 2017 - February 2018
  • Pitched, wrote, and edited front-of-book content covering food trends and pop culture
  • Researched and reported travel packages
  • Interviewed and fostered relationships with Food Network talent
  • Participated in the launch of ​Pioneer Woman Magazine

     Assistant Wedding Style Editor
     BRIDES | August 2016 - December 2016
  • Conceptualized and produced feature stories relating to decor, entertaining, and registry
  • Pitched and wrote digital content for Brides.com
  • Conducted market research, requested product samples, and gathered credit information
  • Provided production and styling support during photo shoots

     Assistant Editor
     Philadelphia Wedding | April 2014 - August 2016
  • Composed digital content covering beauty, travel, style, fitness and pop culture
  • Optimized content for the brand’s social media platforms
  • Wrote five to six features for each of the magazine’s biannual print issues
  • Pitched and wrote client-sponsored content

     Assistant Editor
     Philadelphia Style | January 2013 - February 2014
  • Pitched and wrote up to 15 pages of lifestyle content for the bimonthly print magazine
  • Top edited the work of freelance writers
  • Hired, trained, and managed interns

   SKILLS
  • Creative thinker with extraordinary attention to detail
  • Deep understanding of brand voice and how to adapt it across various platforms
  • Proven ability to multitask, prioritize assignments, and meet deadlines in a fast-paced environment
  • Social media savvy and well versed in SEO best practices, Wordpress, and web analytics

   EDUCATION
     University of Delaware
  • Bachelor of Arts | January 2013 
  •  Major: Mass Communication 
  •  Minors: Journalism, Fashion History & Culture

​    HONORS & ACTIVITIES 
  •  University of Delaware Merit Scholarship Recipient 
  •  Dean's List | Fall 2009 - Fall 2012
  •  Lamda Pi Eta Honor Society