EXPERIENCE
   
Nutrafol    
​Copy Director | Mar 2024 - Present
Copy Manager | Feb 2022 - Feb 2024
Senior Copywriter | Dec 2019 - Jan 2022
  • Lead content strategy and creative direction across the B2B marketing ecosystem, supporting the brand’s position as the #1 dermatologist-recommended hair growth supplement.
  • Execute new product launch communications, distilling complex science and ingredient technology into full-funnel copy across marketing touchpoints.
  • Contribute to Nutrafol’s growth from sub-$100M to nearly $1B through execution of key brand messaging initiatives, including partnership with Major League Baseball.
  • Reinforced brand voice and style guidelines to ensure continuity through a period of rapid growth and acquisition by Unilever.

Fresh Beauty, LVMH
Manager, Brand Storytelling | Oct 2018 - Dec 2019
  • Co-led copy strategy for global skincare campaigns, including the reformulation of the brand’s hero moisturizer.
  • Brought new product concepts to life through packaging and digital copy that differentiated the brand in the prestige beauty market.
  • Extended brand storytelling across Sephora, travel retail, and owned retail stores to support visibility, conversion, and sensorial shopping experiences.

Hearst Magazines
Beauty & Style Editor, The Pioneer Woman Magazine | Feb 2018 - Oct 2018
Associate Editor, Food Network Magazine | Feb 2017 - Feb 2018
  • Played a key role in developing The Pioneer Woman Magazine, named Ad Age’s Launch of the Year in 2017.
  • Reported long- and short-form content across food, travel, beauty, and lifestyle verticals, collaborating with art direction to align storytelling and design.
  • Interviewed celebrity chefs and fostered relationships that informed their editorial contributions across the magazine.
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Conde Nast
Digital Contributor, Brides.com | Jan 2017 - June 2018
Assistant Wedding Style Editor, BRIDES | Aug 2016 - Dec 2016
  • Researched and forecasted emerging trends, transforming them into editorial content that shaped reader discovery and inspiration.
  • Helped bridge print and digital audiences by developing web content that extended the reach and impact of the brand beyond the magazine.
  • Maintained a network of industry experts, brands, and publicists to source insights and generate timely editorial opportunities.

Philadelphia Magazine
Assistant Wedding Editor | April 2014 – August 2016
  • Worked directly with the Editor-in-Chief to plan and produce print and digital content, balancing long-term editorial strategy with the demands of daily blog publishing.
  • Recognized as a leading wedding expert in the region, with deep connections across local vendors and industry professionals.

Philadelphia Style Magazine, Niche Media
Assistant Editor | Jan 2013 – Feb 2014
  • Sourced and wrote editorial features, shaping themes across bi-monthly luxury lifestyle issues while managing stakeholder input.
  • Coordinated contributors and interns to uphold consistency, accuracy, and editorial integrity.
  • Supported high-visibility events and advertiser engagement, representing the brand among leaders across the city's cultural, business, and social landscape.
  
EXPERTISE

Brand storytelling • Brand voice • Content and editorial strategy • B2B marketing • Packaging •
Product GTM and launch strategy ​• ​Lifecycle marketing • UX copywriting • Cross-functional collaboration 


EDUCATION
​
University of Delaware
Bachelor of Arts in Mass Communication 
Minors: Journalism, Fashion History & Culture