EXPERIENCE
    Senior Copywriter  
     Nutrafol | December 2019 - Present
  • Partner with Creative Director to manage creative strategy and copy direction for projects across D2C and professional channels
  • Concept and execute paid advertising campaigns with a focus on direct-response copy
  • Craft compelling marketing emails with the goal of maximizing open rate, click-through rate, and conversion
  • Continually optimize ad copy to improve acquisition performance
  • Evolve the brand voice and ensure it’s upheld at every touchpoint

    Manager, Brand Storytelling
    Fresh Beauty | October 2018 - December 2019
  • Co-led all copy initiatives to support global skincare launches
  • Liaised with Global Marketing and Product Development leads to solidify product positioning, claims, and packaging copy
  • Collaborated with Digital, PR, and Creative teams to create consumer-facing assets, including emails, videos, store signage, and mailers

     Beauty & Style Editor
     The Pioneer Woman | February 2018 - October 2018
  • Conceived and wrote all beauty and style packages
  • Worked hand-in-hand with art and photo directors to develop story visuals
  • Mentored junior-level editors and interns
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     Associate Editor
     Food Network Magazine | February 2017 - February 2018
  • Reported and edited front-of-book content and travel packages
  • Interviewed and fostered relationships with celebrity talent
  • Conducted market research and monitored industry trends
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     Digital Contributor
     Brides.com | January 2017 - June 2018
  • Wrote on-trend and evergreen beauty and travel content
  • Cultivated a network of industry experts and publicists

     Assistant Wedding Style Editor
     BRIDES | August 2016 - December 2016
  • Conceptualized and produced style-related feature stories
  • Contributed weekly content for Brides.com
  • Provided production and styling support during photo shoots

   EXPERTISE
  • Copywriting
  • Editorial
  • Brand identity
  • Full-funnel content strategy     
  • Paid media campaigns
  • Email marketing
  • Social media
  • Product packaging
  • ​Branded collateral

   EDUCATION
     University of Delaware
  • Bachelor of Arts | January 2013 
  •  Major: Mass Communication 
  •  Minors: Journalism, Fashion History & Culture