EXPERIENCE
   
    Nutrafol    
​    Copy Director | Mar 2024 - Present
    Copy Manager | Feb 2022 - Feb 2024
    Senior Copywriter | Dec 2019 - Jan 2022
  • Lead copy direction and creative content strategy for Nutrafol Skin.
  • Oversee brand strategy and copy execution for our professional channel.
  • Partner with Product Development to manage packaging copy and messaging direction for new product launches.
  • Craft compelling web copy that educates and drives conversion.
  • Concept and execute paid advertising campaigns that lean on consumer insights to improve acquisition performance.
  • Spearhead our brand style guidelines and tone of voice, ensuring copy builds trust and loyalty among our target audience.

    Fresh Beauty, LVMH
    Manager, Brand Storytelling | Oct 2018 - Dec 2019
  • Co-led all copy initiatives to support global skincare launches, including the reformulation of our best-selling face cream.
  • Translated product science into captivating packaging and web copy that stood out from competitors.
  • Created consumer-facing assets to increase brand awareness and drive purchases across all markets, including Sephora and Travel Retail.

    Hearst Magazines
    Beauty & Style Editor, The Pioneer Woman | Feb 2018 - Oct 2018
  • Contributed more than five beauty and style packages per issue.
  • Partnered with Art Director to ensure copy and design were cohesive.
  • Managed and mentored junior-level editors and interns.
 ​         
    Associate Editor, Food Network Magazine | Feb 2017 - Feb 2018
  • Reported front-of-book content and seasonal travel packages.
  • Interviewed and fostered relationships with celebrity talent.
  • Conducted market research to stay on the pulse of industry trends.
​     
    Conde Nast
    Digital Contributor, Brides.com | Jan 2017 - June 2018
  • Recognized as a reliable source for beauty and luxury travel content.
  • Cultivated a network of industry experts and publicists.

     Assistant Wedding Style Editor, BRIDES | Aug 2016 - Dec 2016
  • Forecasted trends and brought them to life through feature stories.
  • Bridged the gap between print and digital with weekly web content.

   EXPERTISE
  • Storytelling
  • Editorial
  • Copywriting
  • Brand voice
  • Content strategy
  • Ecommerce
  • Paid media
  • Email marketing
  • Social media
  • ​Branded collateral

   EDUCATION
     University of Delaware
  • Bachelor of Arts | January 2013 
  •  Major: Mass Communication 
  •  Minors: Journalism, Fashion History & Culture