EXPERIENCE
    Senior Copywriter  
     Nutrafol | December 2019 - Present

    Manager, Brand Storytelling
    Fresh Beauty | October 2018 - December 2019
  • Co-led all copy initiatives to support Fresh’s global skincare launches
  • Partnered with global marketing and product development to solidify product positioning and claims, packaging copy, and campaign strategies
  • Collaborated with digital, PR, creative, and education teams to create all consumer-facing assets, including social content, emails, how-to videos, in-store signage, and mailers
  • Ensured brand voice and identity were consistent across all touch points

     Beauty and Style Editor
     Pioneer Woman Magazine | February 2018 - October 2018
  • Conceived, developed, and wrote all beauty and style packages​
  • Worked hand-in-hand with the creative team on story visuals and photo shoots
  • Wrote food and travel content for ​Food Network Magazine
 ​         
     Associate Editor
     Food Network Magazine | February 2017 - February 2018
  • Researched, reported, and edited front-of-book content and travel packages
  • Interviewed and fostered relationships with Food Network talent
  • Participated in the launch of ​Pioneer Woman Magazine
​     
     Digital Contributor
     Brides.com | January 2017 - June 2018
  • Pitched and wrote on-trend and evergreen beauty and travel content
  • Cultivated a network of industry experts and publicists

     Assistant Wedding Style Editor
     BRIDES | August 2016 - December 2016
  • Conceptualized and produced feature stories relating to decor, entertaining, and registry
  • Pitched and wrote digital content for Brides.com
  • Provided production and styling support during photo shoots

     Assistant Editor
     Philadelphia Wedding | April 2014 - August 2016
  • Composed digital content covering beauty, travel, style, food, and pop culture
  • Optimized content for the brand’s social media channels
  • Wrote five to six features for each of the magazine’s biannual print issues ​

     Assistant Editor
     Philadelphia Style | January 2013 - February 2014
  • Pitched and wrote up to 15 pages of lifestyle content for the bimonthly print magazine
  • Top edited the work of freelance writers
  • Hired, trained, and managed interns

   SKILLS
  • Creative thinker with extraordinary attention to detail
  • Deep understanding of brand voice and how to adapt it across various platforms
  • Proven ability to multitask, prioritize assignments, and meet deadlines in a fast-paced environment
  • Social media savvy and well versed in SEO best practices, Wordpress, and web analytics

   EDUCATION
     University of Delaware
  • Bachelor of Arts | January 2013 
  •  Major: Mass Communication 
  •  Minors: Journalism, Fashion History & Culture

​    HONORS & ACTIVITIES 
  •  University of Delaware Merit Scholarship Recipient 
  •  Dean's List | Fall 2009 - Fall 2012
  •  Lamda Pi Eta Honor Society